Thinking of Selling? Here’s What Not to Do
Selling a home is a journey full of decisions—big and small. From setting the right price to choosing the right time, every choice can impact your bottom line. I remember my first sale and how every “small” oversight had a way of adding up. Learning from those experiences, here are seven common missteps to avoid, so you can keep your profits high and your stress low.
1. Skipping the Market Research
Knowing the local market is the first step toward a profitable sale. It’s easy to get emotional about your home’s value, but without comparing recent sales (known as “comps”) in your area, you could be overpricing or underpricing. Both options can hurt you—overpricing can leave your home sitting on the market while underpricing means leaving money on the table.
- Pro tip: Check recent sales of similar homes within a one-mile radius, ideally within the past three to six months.
2. Overpricing from the Start
Setting your price too high can lead to longer days on the market, which often signals to buyers that something might be wrong with the property. Many sellers assume they can “always lower the price later,” but initial interest tends to be strongest in the first few weeks. If your home doesn’t generate interest early on, it can lose momentum.
- Tip: Aim for a competitive price from day one to attract more buyers and create a sense of urgency.
3. Not Investing in Curb Appeal
First impressions are powerful. An unkempt yard or fading paint can turn buyers away before they even set foot inside. Simple curb appeal upgrades like landscaping, exterior paint, and updated lighting can make a big difference in attracting serious buyers—and they don’t have to cost a fortune.
- Easy fixes: Fresh mulch, potted plants, and a clean entryway are quick, affordable ways to improve curb appeal.
4. Neglecting Minor Repairs and Staging
Small repairs, like fixing leaky faucets or replacing worn-out light fixtures, might seem trivial, but they send a clear message to buyers about how well the home has been maintained. Staging, too, can be a game-changer. Declutter, depersonalize and rearrange furniture to highlight your home’s best features.
- Quick win: Hire a professional stager or follow online guides to set up a welcoming, neutral space that appeals to most buyers.
5. Not Using Quality Photos
These days, most buyers begin their search online, and quality photos are essential to making a strong first impression. Poor lighting, blurry shots, or cluttered backgrounds can make even the best home look unappealing. Investing in professional photography is one of the best returns on investment when it comes to selling your home.
- Bonus: A virtual tour can also set your listing apart, especially if you’re in a competitive market.
6. Trying to Sell Without a Real Estate Agent
While it’s tempting to save on commission fees, selling without an agent can be a costly mistake. Experienced agents understand local market trends, have negotiation skills, and know how to handle contracts to protect your interests. Without this expertise, you may end up with a lower offer or face unexpected legal issues.
- Advice: Interview a few agents and choose someone with a strong track record in your area.
7. Ignoring Closing Costs and Fees
Many sellers underestimate the closing costs, which can include agent commissions, title fees, repairs, and sometimes even the buyer’s closing costs. It’s crucial to have a realistic understanding of your net profit after all expenses. Failing to factor in these costs can leave you with a lower-than-expected bottom line.
Take the Stress Out of Selling
Selling a home doesn’t have to be overwhelming, but it does require thoughtful preparation. By avoiding these common mistakes, you’ll make the process smoother, faster, and more profitable. Take the time to research, invest in small upgrades, and lean on professionals when needed—you’ll thank yourself when you’re handing over the keys with a smile.
Ready to start selling? Let’s make a plan that works for you.